.: About Professional Email Address

One of the best ways your customers can contact you is through your email address. Even if you have a traditional brick-and-morter store, email is a great way to ask a quick question, or provide comments that can help you improve.

You need an email address that is professional and memorable. Avoid using a semi-business address like bobstrucking@comcast.com. For one thing it makes you look like a small operation and for another you are promoting Comcast as much as yourself!

bob@bobstrucking.com is more memorable, it promotes your business, and it gives the recipient the feeling that they have your own personal address - a direct connection to the owner!

There are a three main ways to make this sort of thing happen. The first two deal with something called 'aliasing' which just means that bob@bobstrucking.com goes to a server which immediatetly sends the email out to another address. The other option is to have your own unique mailbox.

The first option is to have it aliased to bobstrucking@comcast.com. This is fairly simple and cheap (often free!) but your outgoing email will still be bobstrucking@comcast.com in most cases and that may cause confusion so we do not recommend this approach. We do have clients who use this method and we can facilitate it if you prefer.

The second option is to have it aliased to a Gmail® account such as bobstrucking@gmail.com. Gmail can be setup to make outgoing email look like it's coming from bob@bobstrucking.com in many cases so the whole thing is fairly tidy. It too is free though you may spend a few bucks having someone help you set it up correctly. Korora can do this for you for $25 for example.

The final and best option is to obtain the dedicated email box bob@bobstrucking.com. You can do this two main ways - through Gmail again ($50 per year) or through a third party vendor (Korora charges $30 per year). This has the advantage that your email always looks like it's coming from you and not being passed through some random 'other server' which can avoid confusion.

Whichever option you chose just remember to keep the email as short as possible. You want someone to remember it without having to refer to a note. If they remember your business name, and remember your name, they should be done. Please avoid Bob.Smith.President@bobstruckingandfishemporium.com. No one will ever contact you.

For more information on how Korora can help, visit: our email page. Then contact me today to get setup. Thanks for your support.

Santih,
Euan Fernsler
Executive Primate